Our Mission

Our mission is to redefine the meaning of sustainability and transparency in the fashion industry.

We have started by founding blonde gone rogue on the principles of fashionable design, fair price, sustainable products and 100% transparent operations.

We hunt down end-of-roll materials, source recycled textiles and utilize fabrics that use less resources than conventional fashion.

We work with factories in Bulgaria that pay above average wage and provide healthy and friendly working conditions.

Our packaging is recycled.

We give you full insight into our value chain via The Blonde Chain - a visibility tool that introduces you to the people who created your clothes.